Carousel and Kubota win prestigious Supply Chain Excellence Award 2026

Transforming aftersales through in-night logistics

For industries relying on agricultural, construction, and ground-care equipment, machine reliability is essential. Historically, parts delivery during regular working hours meant repairs could not begin until the day was already underway, leading to extended downtime and operational bottlenecks.

To solve this, Carousel and Kubota designed a tailored, end-to-end overnight delivery model integrating domestic and cross-border flows from France into the UK. Key elements of the award-winning solution include:
• Pre-08:00 delivery: Ensuring essential parts arrive at over 300 dealer locations before the working day begins, enabling technicians to start repairs immediately.
• Real-time transparency: Powered by Carousel’s proprietary Gateway® platform, giving Kubota and its dealers end-to-end shipment visibility and control.
• Integrated Control Tower: Combining advanced technology with dedicated operational expertise for proactive management and seamless coordination.
• Cross-border resilience: Streamlined international brokerage and customs support to maintain smooth, reliable supply chains.

Commenting on the award, Tim Deniz, Chief Commercial Officer at DANX Carousel, said:
“Winning this award is a tremendous validation of the hard work, collaboration, and trust shared between the Carousel and Kubota teams. By aligning our in-night network and Gateway technology directly with Kubota’s service priorities, we’ve been able to take out unnecessary friction and help dealers get customers back to work faster than ever before.”

Measurable results and exceptional service

Managing over 63,000 shipments annually, the partnership has delivered industry-leading performance metrics and tangible business benefits:
• 99.9%+ On-Time in Full (OTIF) performance, ensuring exceptional reliability.
• ~98% Parts availability, supporting rapid repair capabilities.
• Consistent 10/10 Service Client NPS scores, reflecting high satisfaction across the dealer network.
At the dealer level, these metrics translate directly into reduced equipment downtime, improved workshop efficiency, and higher first-time fix rates.

Simon Chadbone, Kubota Regional Director UK & ROI, added:
“Aftersales support is a crucial differentiator in our industry, and machine uptime is everything to our customers. Partnering with Carousel to implement an integrated, pre-08:00 delivery model has transformed our dealer operations and workshop efficiency. This award reflects the incredible impact of our collaboration and our shared commitment to delivering excellence when it matters most.”

A Kubota dealer noted the impact of the service:
“The pre-08:00 delivery service has transformed our ability to support customers. Parts arriving before the working day starts means our technicians can complete repairs sooner, improve first-time fix rates and get customer machines back to work faster.”

A shared commitment to excellence

This award victory underscores the strength of a collaborative partnership built on shared operational priorities, joint performance monitoring, and a commitment to continuous improvement. By rethinking the timing and execution of parts delivery, Carousel and Kubota have set a new benchmark for aftersales excellence in equipment manufacturing.