Beyond the logistics: Why winning the BIFA “Extra Mile” Award matters

What British International Freight Association said 

The British International Freight Association (BIFA) is the premier body for our industry in the UK, and the “Extra Mile” category is a quite competitive one because it focuses on innovation and customer care. When announcing Carousel as the winner, BIFA noted: 

“They demonstrated how designing solutions makes the customers’ supply chain more efficient, with reduced delivery times, improved cashflow, and greater accuracy.” 

 

 

Why “The Extra Mile” is our standard 

In the high-performance world of service logistics, where we support critical industries like Med-Tech, Agriculture, and Construction, there is no room for “standard.” A delayed part can mean a grounded tractor during harvest or a delayed medical life-saving procedure. 

This award is a validation of three core pillars of the Carousel approach:  

Designing, not just delivering  – We build bespoke solutions. Whether it’s optimising our European network or integrating our Gateway® platform for total visibility, we look for the “hidden” efficiencies that others miss. 

 

Impacting the bottom line – Efficiency isn’t just about speed. By reducing inventory in transit and eliminating errors, we help our clients grow their businesses and add value at every opportunity, from the late collection to our tailored final mile options. 

 

A culture of ownership  – It’s one of our core values. We are accountable, and we are passionate about what we do. We won the Extra Mile award because our team stayed late to track a critical shipment, or an warehouse operator has double checked the last load of their night shift. 

 

Expertise, not just “Customer Service” 

While our technology like the Gateway® platform provides data and insights, it’s our people who provide the solutions. Technology can track a delay, but it takes a specialist to prevent one. 

Logistics is currently a landscape of moving targets, from evolving customs regulations to the intricate handling requirements of high-value parts. We’ve built a team that thrives in that complexity. Whether it’s navigating post-Brexit customs with precision or having multilingual teams on the ground who speak the local language, our people understand the nuances of the industries they serve across Europe. 

We make it a point to understand our clients’ businesses to their very core. That’s how we move from being a logistics provider to a partner. By getting under the hood of a client’s operation, our team can spot bottlenecks before they happen and design a better way of working. 

 

A recognition of our team  

An award for “going the extra mile” can only be won when you have a team willing to go above and beyond. This recognition is a testament to our specialists. From our customs experts to our sector-specific account managers.  

To our clients: thank you for the continued partnership and for challenging us to find these better ways of working.  

To our team: this is a well-deserved acknowledgement of your expertise and your daily commitment to our clients, and of the values we live by: ownership, learning, and caring.